The concept of social e-commerce has been around for a long time, but it has not found the right breakthrough and real explosion. In the author's opinion, the main reason is that in the traditional PC era, various objective reasons were not available, while the booming development of mobile Internet and scene revolution finally provided such an e-commerce model with the foundation and opportunity for great success.
Social e-commerce, e-commerce socialization is one of the important trends in the development of e-commerce. Smart mobile devices have been greatly popularized, and people use mobile social networks (such as WeChat, Weibo, Momo, etc.) at high frequencies. More and more time is spent on mobile.
Due to the gathering of people, social networks naturally have commercial value, and e-commerce is becoming another important way of monetizing traffic on social media in addition to monetizing traffic through advertising sales.
We can find that at present, social media has basically followed the trend to set up modules for e-commerce.For example, WeChat can use the public interface to develop micro malls, and it can also directly use micro stores on third-party platforms.
In addition, it also introduced the function of scanning code brands to enter the mall. Brands can edit and upload product-related barcode information and links in the WeChat background.Users can scan the barcode of the physical goods to see the product through the scan function in WeChat. Purchase information, and realize the purchase in WeChat.
